Tuesday, May 11, 2021 (11:00 AM - 12:00 PM) (EDT)
Leisure travel demand is expected to return quickly as the country continues its path towards a post-COVID world. Hoteliers need to optimize revenues in the near term while preparing to take advantage of the coming tide of pent up demand. Integrated Insight will discuss tools and tactics to optimize revenue beyond room rate, including adapting products, leveraging on-property assets, and implementing smart promotional strategies that won't prohibit future revenue opportunities.
Greater Miami and the Beaches Hotel Association (GMBHA)